LAST UPDATE: March 20, 2019
This Policy describes the types of personal information we collect through the Site and how that personal information may be used and/or with whom it may be shared. This Policy also describes how you can reach us to update your personal information, access and control the use of the personal information, or get answers to questions you may have about our privacy practices at this Site. Please read this Policy carefully, because by accessing and using this Site you are acknowledging that you understand and agree to the terms of this Policy.
1. COLLECTION AND USE OF PERSONAL INFORMATION
As you interact with TAP, there may be opportunities for you to provide us with your information. Additionally, we may collect certain information about you or the products you purchase as further described below.
You may provide us with information about you or the products you purchase through a number of sources: TAP websites, stores, applications, product, and related events, surveys, social media platforms, sweepstakes entries. We also receive information about you through TAP product sales records.
The types of information that TAP collects about you may include, but are not limited to:
The information TAP collects about you and your TAP products may be used:
Communications with you in connection with these uses may be via mail, telephone, e-mail, text message, social media, or other electronic messages, or via our websites and applications.
Personal Information You Provide
The privacy and security of the personal information that TAP collects from you is a priority for TAP. When you visit this Site you may be asked or choose to provide personal information that could reasonably be used to contact you or to identify you personally including, but not limited to: your name, address, telephone number, birth date, and email address. If you choose to purchase any products or use services offered on the Site, TAP may ask you to provide your name, mailing address, telephone number and email address, as well as certain financial information (e.g., credit card number) for the purposes of credit checks, payment, and processing of any order.
You will be informed what personal information is required and what information is optional when asked to submit personal information to us. By submitting personal information to TAP at this Site, you hereby consent to TAP's collection, use, and disclosure of such personal information.
We may combine the personal information you submit directly through this Site with other personal information we have collected from you, whether on- or offline. We may also combine it with information we receive about you from other sources, such as other companies, publicly available information sources (including information from your publicly available social media profiles), and other third parties.
Passive Information Collection and Use
As you navigate around this Site, certain information can be passively collected (that is, gathered without you actively providing the information), using various technologies. We passively collect and use information in a variety of ways, including:
We permit third-party advertising partners to use the foregoing tracking technologies to collect information about your browsing activities over time and across different websites when you use the Site. For example, we use advertising services provided by third-party ad partners, such as Google, to market our service to you on other websites and online services. Through a process called "retargeting," each service places a cookie on your browser when you visit the Site so that they can identify you and serve you ads on other sites around the web based on your browsing activity. To avoid use of this information for advertising by these third-party ad partners, you can change your browser settings to reject cookies or to notify you when cookies are set and you could select the Do Not Track option on your browser, though we have no control over and cannot confirm whether these third-party ad partners honor the Do Not Track browser signal.
Additionally, many advertising companies are members of the NAI or DAA and/or provide opt outs on those industry pages at http://optout.networkadvertising.org or optout.aboutads.info.
TAP uses third-party analytics services to better understand how users engage with the Site, including Google Analytics and Adobe Analytics. Google Analytics is a website analysis service provided by Google, Inc. ("Google"). Google utilizes the data collected to track and examine the use of this Site, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. For more information on how Google's uses information from sites or apps that use Google services, please visit https://policies.google.com/technologies/partner-sites. Users can opt out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout/.
Some additional Google Analytics features that TAP uses are:
For more information on how Adobe uses information from sites or apps that use Adobe Analytics services, please visit http://www.adobe.com/privacy/marketing-cloud.html. We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website. Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser add on.
Integrated Accounts and Social Media Information
We may implement applications or "widgets" from third-party providers (e.g., Facebook, Twitter, Instagram, LinkedIn, etc.) that allow interaction, integration or content sharing with third-party services. These widgets or applications may be visible on a page you visit on our Site or may require log-in through the third-party provider's service. The third party providing the widget or integration may offer controls for you to manage your interactions. Any interaction with a third-party widget or application typically allows the third party to collect some information about you (whether through cookies, registration information or otherwise). These third parties may even track you when you do not interact with the widget. If you have engaged any of these third-party service providers, their respective privacy policies will govern their tracking and collection of information. You should review these third-party policies to understand these practices.
How We Use and Disclose Information
We use and disclose personal information you provide to us as described to you at the point of collection, such as when you (1) register for a user account, (2) submit payment or credit card information, (3) submit your name and e-mail address to receive product updates and marketing information, and (4) send e-mail messages or feedback, or transmit other information by e-mail. When you elect to engage in such activities, we may ask that you provide us personal information, such as your first and last name, mailing address (including zip code), e-mail address, mobile telephone numbers, and payment information.
We also use and transfer personal information from or about you:
We also use and disclose information we collect passively as described above, under "Passive Information Collection and Use," and for any other purpose, except where we are required to do otherwise under applicable law (for example, if we are required to treat such information as personal information). In addition, we may use and disclose information that is not in personally identifiable form (such as anonymized, masked or de-identified information) for any purpose. If we combine information that is not in personally identifiable form with information that is (such as combining your name with your geographical location), we will treat the combined information as personal information as long as it is combined.
Use of Information for Marketing Purposes
TAP may send you promotional communications about our products, services, events, and promotions. Such promotional materials may use the "TAP" brand and may be sent to you via different channels, such as email, phone, SMS text messages, postal mailings, and third-party social networks.
In order to provide you with the best-personalized experience, sometimes these communications may be tailored to your preferences (for example, as you indicate these to us, as we may have inferred from your Site visits, or based on the links you click in our emails). When required by applicable law, we will obtain your consent before starting these activities.
2. GENERAL PRINCIPLES FOR THE PROCESSING OF PERSONAL INFORMATION
Personal information will be collected, stored, processed and transmitted in accordance with TAP's established policies and applicable federal, state, local and foreign laws, rules and regulations.
The principles of TAP with respect to the processing of personal information are as follows: (1) personal information will be processed fairly and lawfully, (2) personal information will be collected for specified, explicit, and legitimate purposes and not further processed for incompatible purposes, (3) personal information collected by TAP will be adequate, relevant, and limited to what is necessary in relation to the purposes for which they are collected and processed, (4) personal information collected by TAP will be accurate and, where necessary, kept up to date to the best of our ability, (5) personal information collected by TAP will be retained as identifiable data for no longer than necessary to serve the purposes for which the personal information was collected, and (6) personal data will be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures.
If TAP engages in the processing of personal information for purposes other than those specified in this Policy, TAP will provide notice of these changes, the purposes for which the personal information will be used, and the recipients of personal information.
3. THIRD-PARTY SITES AND SERVICES
This Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or web property (including, without limitation, any application) that is available through this Site or to which this Site contains a link. The availability of, or inclusion of a link to, any such site or property on this Site does not imply endorsement of it by us or by our affiliates.
Third parties may offer products and services on the Site and collect information about you by requesting certain information necessary to provide a particular product or service (including, for example, insurance coverage for your TAP products or reports of insurance claims). TAP may also obtain certain information about its users from third-party customer research groups (e.g., demographic information) which TAP uses to learn more about its customers. TAP does not control the policies and practices of third parties in relation to the use and disclosure of any information about users collected by third parties on the Site or in market research programs conducted by such third parties and any use or disclosure of such information by third parties is not governed by this Policy.
4. CHOICES AND ACCESS
You have choices about the personal information you provide TAP. You may choose not to provide information that we request, but if you do so, we may not be able to provide you a relevant service or a particular feature for the Site. You may also opt out of receiving TAP promotional emails by using the unsubscribe instructions provided in those emails.
Please note that even if you opt out from receiving marketing communications, you may still receive administrative communications from us, such as technical updates of our products, order confirmations, notifications about your account activities, and other important notices
If applicable, and you would like to review, correct, update, or delete the personal information that you have provided via the Site, please contact us. We will try to comply with your request as soon as reasonably practicable.
It is your responsibility to provide TAP with accurate personal information. Except as otherwise set forth in this Policy, TAP shall only use personal information in ways that are compatible with the purposes for which it was collected or subsequently authorized by you. To the extent necessary for these purposes, TAP shall take reasonable steps to ensure that personal information is accurate, complete, current and relevant to its intended use.
6. YOUR CALIFORNIA PRIVACY RIGHTS
Under California's "Shine the Light Law," California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year.
7. RETENTION PERIOD
We retain your personal information for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or allowed by law or to otherwise fulfill a legal obligation.
TAP has implemented security measures designed to protect personal information provided by you against unauthorized access and use. TAP also uses commercially reasonable efforts to establish secure connections with your web browser for any transactions conducted online using a credit card or other financial information you may provide to TAP. Please be aware, however, that no-data transmission over the Internet is 100% secure and any information disclosed online can potentially be collected and used by parties other than the intended recipient. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us in accordance with the CONTACTING US section below.
9. USE OF SITE BY MINORS
We do not intentionally collect information from individuals under the age of 16. The Site is not directed to individuals under the age of 16, and we request that these individuals not provide personal information through this Site.
10. COMPLIANCE WITH LOCAL LAWS
We may change this Policy. Please review the LAST UPDATE legend at the top of this page to see when this Policy was last revised. Any changes to this Policy will become effective when we post the revised Policy on this Site. Your use of this Site following these changes means that you accept the revised Policy.
12. CONTACTING US
If you have any questions about this Policy, please contact us using the contact information below.By mail: TAP Worldwide, LLC